Tuesday, October 03, 2006

Web-Video Spots Present Dilemma For Advertisers

Web-Video Spots Present Dilemma For Advertisers - WSJ.com: ""Over time, users might choose to go to sites which don't have these kinds of ads," says Gokul Rajaram, a director of product management at Google. The search giant decided to eschew pre-rolls after discussions with advertisers and online publishers about the potential for pre-roll ads to drive viewers elsewhere, he says. Google doesn't yet sell video ads on Google Video, but it has tested "post-roll" spots that run at the end of a video."

1 comment:

Anonymous said...

Google is doing the customer/consumer right by posting the ad at the end. As long as this practice continues, then I will still use google as my first choice for video's.