'Survivor' Meets Millionaire, and a Show Is Born

A new TV reality show about the shark-infested world of business needed a star. Who better than Donald Trump? "Mr. Trump, sitting in his office on the 26th floor of the Trump Tower on Fifth Avenue, recalls the moment. 'Mark came up to me and said, 'You know, I was selling T-shirts on Venice Beach and I read 'The Art of the Deal,' and it had a very profound effect on me.' ' The approach worked. 'I said to myself, 'Boy, this guy's really smart, because he's trying to get to me and he's saying just the right things.' And he said, 'I really want to see you about an idea.' ' "