BBC NEWS | Business: "Seat pads, attached with magnets, can be removed to be cleaned. The interior seat pads are replaceable And the pads are available in different colours and textures to match a woman's outfit, or even the weather. It is all very touchy feely, a mood encouraged by women-friendly Volvo boss Hans-Olov Olsson.
Volvo will never actually take this car into production, of course.
But many of the ideas hatched by the female think-tank may still appear in more conventional Volvos, as well as in other cars within the group. "
Wednesday, March 03, 2004
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