Bringing Up Baby, but Not Giving Up Movies

Bringing Up Baby, but Not Giving Up Movies: "'It used to be that new parents were fated to watch "The Lion King" or "Finding Nemo" endlessly on video while waiting for current, more adult fare to be released for the home market. But now thousands of moms and dads across the country are taking advantage of new programs that enable them to see first-run films with their children.

Regular paying customers don't want crying babies in their theaters, and parents don't want to be the ones who have that crying baby,' said Staci Torgeson, Madstone's director of audience services. 'This was a market that was waiting for movies to come out on DVD. They were not going to the movies.'

Loews Entertainment, which has expanded its Reel Moms program to 24 theaters in 20 cities in the last two years, has shown romantic comedies like 'Along Came Polly,' action films like 'Hidalgo' and the thriller 'Spartan.'"