Wednesday, May 05, 2004

Pornographers to ring up more profit

NYT: Pornographers to ring up more profit: "Amsterdam, home of one of Europe's most renowned red-light districts, is not a surprising location to exhibit X-rated products for sale. But there were some strange bedfellows at a conference there last month: executives from some of the world's largest and most respected mobile phone companies mingling with sex-shop owners, publishers of pornography and producers of hard-core videos.

At the Amsterdam conference, called Adult Online Europe, executives from Vodafone, Orange, mmO2 and Virgin Mobile, among others, explored how to get involved while remaining good corporate citizens and fencing off the content from young people.

Gartner, an industry research company, estimates that sexual content over mobile phones will generate $1.5 billion in revenue in Western Europe next year, or about 5.1 percent of the total market for mobile data.

The first of Private Media's sex videos for mobile phones will be introduced in South Korea in May, Milton said, with European countries to follow over the next 12 to 18 months. He declined to name any of his clients, citing confidentiality agreements.

"We believe that wireless will be one of our three major revenue streams in the future," he said.

But are phones even a good medium for looking at pornography?

"We will have to edit them and make them more interactive," Milton said. "

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