BBC NEWS | Business: "US firm Chiquita International Brands, one of the world's largest banana distributors, hopes to trial flavoured versions of the fruit in the United States and Europe during the next year. The firm hopes that customers will like the flavoured versions so much that they would be prepare to pay more for them, said president and chief executive Fernando Aguirre. "
Thursday, July 08, 2004
Bananas are not the only fruit
BBC NEWS | Business: "US firm Chiquita International Brands, one of the world's largest banana distributors, hopes to trial flavoured versions of the fruit in the United States and Europe during the next year. The firm hopes that customers will like the flavoured versions so much that they would be prepare to pay more for them, said president and chief executive Fernando Aguirre. "
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