Friday, July 09, 2004

Bravo Changes Rules for Cable and Draws Aces

The New York Times > Business > Media & Advertising: "Bravo may be re-defining a third category of cable networks that aren't niche or general interest but "general interest with a point of view." Founded in 1980, Bravo was still largely true to its roots as a highbrow arts and culture pay-cable channel. Its staples were 'Inside the Actors Studio' with James Lipton, middlebrow foreign films like 'Das Boot' and repeats of 1980's classics like 'St. Elsewhere' and 'Hill Street Blues.' Mr. Gaspin knew that if he wanted to make noise, he would have to find something very loud."

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