CNET News.com: "Tennis fans could send messages to players via screens on court if plans by mobile phone maker Sony Ericsson come to fruition. The company signed an $88 million six-year sponsorship deal with the women's game last month under which the WTA Tour will be renamed the Sony Ericsson WTA Tour. It is the largest contract in the history of tennis and women's sport.
The deal could pave the way for a variety of interactive options for fans at tennis tournaments, including the ability to communicate with players by posting messages on digital billboards using wireless technology. "Women's tennis has grown so much from the late 1990s. People know Serena (Williams), Venus (Williams) and Maria (Sharapova) and everyone by their first names," world No. 1 player Lindsay Davenport told Reuters. "
Friday, February 04, 2005
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