Stop using Alexa for serious traffic analysis

Make You Go Hmm: » Stop using Alexa for serious traffic analysis: "So imagine if some site has a script to just sit and refresh to their site using a proxy at random intervals with Alexa toolbar running? I don’t trust Alexa stats for anything other than a really, really generic third party guess. It’s way too biased a stats service to be representative of any serious study in my book."