Studios look ahead of the trailers - Technology - International Herald Tribune: "The studio releasing the film, New Line Cinema, wants to find ways to market movies beyond traditional methods like advertising on television and in newspapers. like a chance for computer users to create unofficial mash-ups. Those are mixed versions of music from the movie, using material available on the film's official Web site, taketheleadmovie.com.
New Line is also providing a variety of blogs, online social communities and Web sites with mash-ups of music and images from "Take the Lead" produced by professional disc jockeys and video jockeys, which supplement the trailers for the movie being shown in theaters.
Among the online sites where the mash-up trailers can be watched are Google Video at video.google.com; iFilm, ifilm.com: MySpace, myspace.com; TagWorld, tagworld.com; and YouTube, youtube.com.
Lionsgate, is co- producer of a coming film, "Akeelah and the Bee," with Starbucks Coffee, which is sponsoring screenings for its employees and promoting the movie in stores with ads on cardboard cup sleeves."
Friday, April 07, 2006
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