'Da Vinci' as a Brand

'Da Vinci' as a Brand: From Soup to Nuts - New York Times: "With the movie opening this weekend, "The Da Vinci Code" has already spawned a mini-industry unto itself that encompasses video games, cookbooks, walking tours of the Louvre, even pornography. And despite the film's mostly scathing reviews, more products are likely to add to the "Da Vinci" collection.

Dan Burstein, the author of "Secrets of the Code: The Unauthorized Guide to the Mysteries Behind the Da Vinci Code (Client Distribution Services, 2004)," estimates that "The Da Vinci Code," in all its permutations, has already generated some $1 billion in sales. And that number will only rise with the movie, even if it proves less than the superblockbuster that Sony Pictures has been counting on."