Multitasking Media Watchers

At an Industry Media Lab, Close Views of Multitasking - New York Times: "The space looks like the most advanced of homes: the living room is outfitted with the latest in video technology, and in the kitchen, the refrigerator has a television monitor for leaving notes for the children, and for looking up recipes on the Internet. People now surf the Internet while watching television. Their children instant-message friends while listening to music. They all talk on the phone and check their e-mail while they cook.

Most of the multitasking involves television plus another activity, whether reading a newspaper, surfing the Internet or talking on the phone. And when that is the case, which activity is getting primary attention?"