Thursday, August 03, 2006

Newspapers extend Web reach with links

Newspapers extend Web reach with links - Technology - International Herald Tribune: "The Washington Post, The New York Sun and The Daily Oklahoman, in Oklahoma City, have contracted with an online news aggregator,, to scan hundreds of news and blog sites and deliver content related to articles appearing on their Web sites, regardless of who published or posted those articles. Links to those articles will appear in a box beside the site's original article or within the text of the story.

The move made by these papers is not a result of cooperation across the industry but a counterattack by newspaper publishers against Google and Yahoo, which have lured readers and advertisers away from newspapers in recent years, both with their search engines and their own news aggregation services."

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