5 Best PR Books

OpinionJournal - Five Best

Flack Jackets
These are the ultimate books on public relations--and that's not just spin.

1. "Propaganda" by Edward Bernays (Liveright, 1928).
2. "American Hero" by Larry Beinhart (Pantheon, 1993).
3. "The Eloquent President" by Ronald C. White Jr. (Random House, 2005).
4. "Thank You for Smoking" by Christopher Buckley (Random House, 1994).
5. "All's Fair" by Mary Matalin and James Carville (Random House, 1994).

Mr. Kempner is president and CEO of MWW Group public relations.