Companies Tolerate Ads to Get Free Software - WSJ.com
Small businesses increasingly bypass costly software for online services that make money by showing ads.
The Situation: Some companies are bypassing costly, hard-to-manage software in favor of free, online alternatives that make money by showing ads.
The Background: Consumers have been using such services for years, such as Yahoo's email or MapQuest's maps-but conventional wisdom had it that corporate users weren't willing to do the same.
The Bottom Line: Large companies are still reluctant to use free, ad-supported services, but it makes sense for many small businesses with budgets to match.
Tuesday, March 27, 2007
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