Do-It-Yourself Logos for Proud Scion Owners - New York Times: By LYNNLEY BROWNING (NYT)
Toyota’s Scion enthusiasts will have even more “me time”: a marketing campaign aimed at showing just how much their chosen vehicle reflects their personality.
With Scion Speak, Toyota is jumping into one of the hottest nascent fields for marketers: harnessing, imitating and creating social networks to promote a brand.
Monday, March 24, 2008
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