Life & Leisure :: Nelson Vinod Moses / Chennai April 16, 2005 :: business - standard: "Chennai is at present caught in the throes of a cosmopolitan makeover; winds of change are sweeping the city -- food, culture and language habits are being redefined, and this change is both driven by the residents and the individuals settling or working here.
The zeal to pick up the English language is among the most apparent. Doctors, engineers, college students, housewives, BPO aspirants, stenographers and numerous others have realised the difference knowledge of the English language can make to their personal and work lives.
Knowledge of English has become even more important in the light that there has been a huge influx of both domestic and international immigrants who are here on short and permanent stays.
Most of these individuals do not speak the local language and prefer English as the language of choice for communication. They work in a variety of industries including banking, IT and ITeS , bio-tech, retail, auto and hotels.
The knowledge of English also assumes importance as one of the key differentiators in the on going battle between Bangalore and Chennai to attract new IT, ITeS, telcom and other companies setting up shop here.
The message for Chennai is clear, the word for the day is English - spread the word. "
Monday, April 18, 2005
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