For Budding Authors, a Rapid-Fire Publisher

The New York Times > Technology > Circuits: "HOT off the presses' has taken on a newly literal meaning with the installation of the first instant book-printing machine in an American bookstore. Take a floppy disk or CD-ROM to Bookends in Ridgewood, N.J., or e-mail the store a file, and pow! - in as little as 17 minutes a perfect-bound paperback version of your novel, family memoir, or favorite Bulgarian desserts can be printed.

Every book comes complete with a customized cover chosen from among several thousand designs. For an additional fee, it can also be trademarked and registered with a machine-readable ISBN number, essential for any author hoping to get the work stocked by a major chain and on its way to becoming a best seller. The Bookends store in Ridgewood charges $150 for printing 10 copies of any work up to 200 pages.

Customers pay AuthorHouse (www.authorhouse.com) a minimum of $698 to prepare a black-and-white paperback book for printing and to obtain an ISBN number to make the work available at retail outlets. IUniverse (www.iuniverse .com) charges $459 for its basic package, which includes, among other items, five paperback copies, an ISBN number and availability through online and retail merchants. The $500 Xlibris package (www .xlibris.com) includes an ISBN number and bar code, registration with Amazon and other online merchants, a Web page and one author copy."