Tail Is Wagging the Internet Dog

Tail Is Wagging the Internet Dog - New York Times: "The lengthening of the long tail means that old or minimally popular stuff — like an old Slate article or a new album by an obscure Bolivian folk musician — is becoming more valuable thanks to the falling costs of production, storage and distribution. Or as Mr. Anderson puts it on his blog, markets are "increasingly shifting away from a focus on a relatively small number of 'hits' at the head of the demand curve and toward a huge number of niches in the tail" (longtail.com)."