Vikram's latest role after `Anniyan'

The Hindu : Life Chennai: "After much discussion, it was the script from the agency, McCann Erickson, that Vikram and Rajeev Menon agreed upon to kick-start the campaign.

Actresses Shreya and Meera Vasudevan were roped in to play the girls being "conned into buying another drink," by the vendor. "I had been approached by the competing brand before and other products too. But I wanted a grand launch and a good product. So when Coke came, I jumped at it," says Vikram, who boasts of being the highest-paid brand ambassador in the South.

"How can you encourage indecent representation of women in advertising," a Tamil journalist stumped him. Soon there are more uncomfortable questions from the media: "You think Coke needs goondas to promote the brand," "What is the latest in the Coca-Cola groundwater controversy in Kerala," "In Andhra, they found that farmers were using Coke as a pesticide...""